Ordering online is pretty straightforward, obviously. Slap in your details and address into the ordering engine at www.dominos.co.uk.
Then, the clever bit – pizza tracking. See the moment that your pizza goes from “prepared” to “in the oven”, then a nice satisfying “it’s on the road”.
Yes, we like Dominos tracking service, but we think we need even more real-time pizza info.
Here’s what we’re thinking… a GPS tracking chip in every pizza. It’s great to know the moment that the pizza’s out of the oven and on the way… but where is it? Stuck in traffic? Navigating through the one-way system, or maybe the driver’s sat nav’s out of date. Dominos… if you’re listening – how about an interface to the fleet’s TomToms, or a chip in every box… so we can get a pizza overlay in Google Maps…
Now we know we’re asking a lot… but it’s only a matter of time before there’s an iPhone app for that…